The advent of the new concept of home textiles has promoted the upgrading of home textile products in research and development and design. The new elements of cross boundary popular culture and more mature new elements have successfully joined the research and design of home textile products. The fashionable household textile consumption concept has been implanted into the consumer concept of home textile products. How to make consumers more direct and convenient to understand and accept these innovative elements is the direction of the industry, and to promote the horizontal development of the industry and the realization of cross-border cooperation.
In the first half of this year, the economic growth of China's textile industry slowed down further than that in 2014, causing concern in the industry. How can we promote the transformation and upgrading in depth and adapt to the new normal economic development?
In this regard, Yang Zhaohua, President of the China Textile Industry Association, put forward his view: "home textile industry should take new home textiles and new life as its purpose, take product research and channel innovation as the grasp, guide production with consumption demand, guide the development of consumption promotion industry and promote the transformation and upgrading of the industry."
From the point of view of product, domestic textile products should be safe, comfortable, intelligent and fashionable. From the angle of use, we should pay attention to the scientific and healthy consumption and use of home textile products. From the perspective of environmental protection, we should focus on the strong green production and recycling. These requirements urge home textile enterprises to implement this new concept with innovative elements.
"Xinshen group has been building a comfortable and environmentally friendly linen home textile life style, from the environmental protection of linen raw materials to the innovation of this way of life, which are closely related to the new concept of the current industry development." As a company in the domestic textile industry playing linen products, Fan Jihong, the marketing manager of the new Shen group brand, said the new Shen's innovation element is located as the new Chinese flax sand release and curtain cloth. I hope this concept of flax changing life can be transmitted to more people in the industry.
"At present, the development of domestic textile industry is influenced by the economic environment at home and abroad. There are indeed some problems, and the market is not satisfactory. However, the worse the environment is, the harder the industry and enterprise are to develop products from the market perspective to meet the needs of consumers. Shi Yejian, the marketing manager of Jiangsu yuida Textile Co., Ltd., told the reporter, "this is the trend of the development of the industry, and it is also in line with the development plan of Yueda home textile." I believe that the concept of production guided by consumption can better create a green, environmentally friendly, comfortable and comfortable home textile for consumers. According to Shi Yejian, the high-end color jacquard and jacquard products of Yueda home textiles have used fresh and comfortable natural colors, the European style light luxury and other new elements. "I believe that the use of these new elements will be impressive." Shi Yejian said.
In addition to the concept of textile consumption through innovative elements, how to let consumers understand and accept these innovative elements more directly and conveniently, and how to join the innovation elements in the dynamic channels of the textile industry for consumers to become the direction of the industry, and to promote the development of the industry and the realization of cross-border cooperation. Rise in space.
Recently, the press conference in 2015 China (Dalian) international clothing and Textile Expo has learned that the Dalian Clothing Fair will carry out the integration of resources and achieve cross-border cooperation with a new concept. Through the introduction of the concept of "Internet +", the traditional clothing textile industry and the traditional commercial channel mode and foreign trade model are integrated and upgraded. According to Zhang Yiming, director of the Dalian Clothing Fair, the Dalian costume Expo will bring new vitality to the new trend of "meeting", "factory", "business" and "e-commerce". Zhang Yiming said that the Dalian Clothing Fair will also organize multi - peak forums and thematic presentations around industrial upgrading and "Internet +", inviting international brands, famous designers and experts from the industry to participate in the discussion and provide more ideas and models for the development of the clothing industry.