New industrial bonus: what does "Internet + manufacturing" bring to China
Manufacturing heavy towns in China to open the "Internet +" gate
The combination of the Internet and the real economy has profoundly changed the manufacturing mode of Foshan and even China's traditional industries. For example, in the mobile Internet era, the American factory is still the original factory, but the mode of production organization management, consumption and later service is changing rapidly.
Watt steam engine 200 years ago, Edison electric lamp 100 years ago... Technological change has promoted the development of society, and the process of industrialization has brought about the concentration of population in the city. The same logic behind the history of a century of industrial history is the same logic: standardization, scale and pipelining, with centralized factories, concentrated population residential areas, and centralized public services.
3797.72 square kilometers, in the hinterland of the West Bank of the Pearl River, one of the largest four famous towns in the country, because of the urbanization brought by industrialization, the city of Foshan has gathered 7 million 350 thousand permanent residents, and has a good solid economic base, and the manufacturing industry is known all over the country and even the world. In 2014, the total output value of Foshan was 760 billion 328 million yuan, and it ranked second in the national cities; the total industrial output value above the scale of 18810 billion yuan, ranked the top of the Chinese cities.
In the past 30 years of reform and opening up, China's industrial system is becoming more and more sound. Taking Foshan as a sample, "made in Foshan" almost covers all industries, and has formed 10 advantages, such as household appliances, mechanical equipment, metal materials processing and products, ceramic materials, textile and clothing, electronic information, food and beverage, plastic products, chemical medicine, furniture and so on. The above wealth also comes from these industries. Accumulation and change.
In the home appliance industry, Foshan has been born with a number of well-known independent brand enterprises, such as Kelon, Wanjia Le, Mei Group, Galanz, Vanward and so on. The leader of these companies, the United States group, has sold as high as 140 billion yuan in the past year, from fans, air conditioners, refrigerators, washing machines, microwave ovens, electric ovens and so on. Because of the need for large-scale household appliances production, the number of employees was up to 130 thousand people at most. In the headquarters of the United States, Beijiao town has more than 1000 small and medium-sized enterprises supporting its surrounding areas. Local governments need to use a hundred acres of industrial parks to carry their capacity, and it also brings about the bustling of employees' villages, the flourishing of residential communities and the prosperity of the commercial streets. However, this kind of successful large-scale production and the mode of urbanization driven by it has been adjusted because of the advent of the Internet age.
This Internet revolution originated in the European and American countries in the 90s of the last century, but it was in the open China, and gave birth to the new domestic Internet, such as Alibaba and Baidu, and the low cost, fast and convenient Internet consumption, finance, government and other services were the advantages of the city. In the context of the popularity of smartphones and the spread of the 4G network in the city, the sharp tool is more sharp, and China has surpassed the United States as the world's largest Internet market.
The combination of the Internet and the real economy is profoundly changing the manufacturing mode of Foshan and even China's traditional industries. Clockwise back to 15 hours in the early hours of November 11, 2014, when the first consumer of the Foshan area received Tmall's first single online shopping refrigerator, the Foshan home appliance company also harvested over 370 million yuan net sales performance, leading the first sales of Tmall household appliances, outstanding performance. That afternoon, Fang Hongbo, the chairman of the United States group, appeared in Hangzhou as the only representative of the household appliance company invited to attend: "Tmall is a very environmentally friendly ecosystem, providing a great opportunity for the traditional home appliance manufacturing industry." Through the cooperation with Tmall, the United States has promoted the complete transformation of the back end value chain, and let the United States use the Internet tools, means, technology and thinking to transform data, products, services and other systems. A month after his speech, the United States group and the fourth major electricity suppliers of millet technology marriage, deeply embrace the Internet.
In the mobile Internet era, the American factory is still the original factory, but the mode of production organization management, consumption and later service is changing rapidly because of the arrival of the mobile Internet era. "Over the past two or three years, we have not bought a single plot of land, nor have a factory been built. It only goes to places that are invisible, all used in technology and product innovation, including hardware, software, facilities, teams and structures. Fang Hongbo, who has arrived in the US group in 1992, is promoting a revolution in an attempt to develop a mobile Internet product within the company's technology team.
Not only the United States, but also in another manufacturing area of Foshan, Nanhai District, the Internet revolution of the famous furniture company, Wei Sheng, has also attracted the attention of the outside world. "In recent years, we have realized the" C2B+O2O "model of personalized marketing, flexible production and social logistics by creating online design service platform, virtual reality cloud computing based on graphic and image data, and mobile interconnected cloud design technology. Li Lianzhu, the chairman of the villa furniture, said.
The forerunner who dares to eat crab is full of challenges, but also has unexpected gains. Li Lianzhu said that its production efficiency is 8 - 10 times that of traditional furniture production mode, and the utilization ratio of materials also rises to 93% from 85% of the industry average. At the same time, the zero inventory of finished products has been realized, and the turnover rate of funds is far higher than that of traditional enterprises. In 2014, the sales volume of the whole group was over 2 billion yuan, up by 60% over the same period last year.
Foshan Wanjia enterprise transboundary integration of Internet
"Internet + manufacturing" has been regarded as the main channel for the release of the new industrial dividend of China's industry. The driving force of the manufacturing power is no longer dependent on land and human resources, but more depends on information technology and intelligent hardware to innovate and drive. The "one and two sides" of China's Phoenix Nirvana have emerged.
30 years unswervingly adhere to the reform and opening up strategy, with Foshan manufacturing as the epitome, hard-working "made in China" industrial workers are more hardworking, and let China jump to the third largest economy in the world. In the first line of the global open market, with Foshan as the representative, more and more Chinese household appliances, furniture and ceramic national enterprises try to make use of the Internet resources to inject the wisdom elements into the products and create a new value chain.
When the United States, Germany, Europe and Japan are throwing out the new industrial revolution with "information technology + manufacturing" as the core, the "Internet +" action plan is proposed in the government work report for the first time in the two sessions of the country, in order to promote the mobile Internet, cloud computing, large data, the Internet of things and so on with the modern manufacturing industry. To promote the healthy development of e-commerce, industrial Internet and Internet finance.
In addition to the "Internet +", the "manufacturing 2025" action plan was also proposed in the two sessions. "Internet + manufacturing" has been regarded as the main channel for the release of the new industrial dividend of China's industry. The driving force of the manufacturing power is no longer simply dependent on land and human resources, but more relies on information technology and intelligent hardware to innovate and drive. The "one face and two sides" of China's Phoenix Nirvana has emerged.
In March 17th of this year, Hu Chunhua, the Secretary of the Guangdong Provincial Committee, pointed out at the national two conference spiritual conference that it is necessary to study and dock and implement a series of policies and measures put forward by the Central Committee to develop the "Internet +" action plan, and play a leading role in leading and promoting the central policy.
In this regard, the Foshan municipal government proposed the first national "Internet +" Expo in March, and in May the "Foshan" Internet + "action plan" and the Expo plan were published in May, and the "Internet +" Expo was hosted by the Guangdong provincial Trade Promotion Association in September. The "Foshan" Internet + "action plan" is clear, which will promote the integration of Internet innovation and economic and social fields, and play the role of optimization and integration of the Internet in the configuration of production factors.
In July this year, the "China made 2025" Foshan action plan was officially released, and Foshan became one of the first cities in the province to put forward the "Internet +" and "intelligent manufacturing 2025" local action plan. The plan proposes to build a national manufacturing innovation center, cultivate thousands of "Internet" innovation enterprises, support 1 thousand Foshan traditional enterprises and Internet enterprises to achieve cross-border integration, and build 10 "Internet +" thematic industrial parks or incubators. In addition, we will integrate the government, association, scientific research institute and large enterprise resources, build 2025 communities in China, build a public service platform, and build a large data analysis platform for Foshan enterprises.
The ambition of the great age
Enhance the global competitiveness of "Foshan made"
The "big data" era has made the traditional industry a new opportunity for development. The potential and huge upgrading demand of traditional industry has made Foshan embrace the full confidence of "Internet +", and the domestic communication giants and the Internet new expensive people have followed the "olive branch" in Foshan.
"On September 10th - 12, China (Guangdong) International 'Internet +' Expo, HUAWEI and ISV will focus on cloud computing, large data, and Internet of things solutions, covering a series of solutions and products, including design, computer, synergy, sales, procurement, manufacturing, supply chain, etc., including the Internet + "The latest technology with the Internet of things, low power sensor (a button battery can be used for a year), a mouse size AP (wireless access node) can access 1000 road sensors, and so on. Chen Bin, general manager of HUAWEI Guangdong company, said in an interview with reporters.
As a leading enterprise in the domestic communications industry, HUAWEI has been closely interacting with Foshan enterprises. More than one HUAWEI equipment has been used in the cloud computing and production cooperation platform in the production field, and the air conditioning, refrigerator, and smart home platform are also combined with the advanced technology of HUAWEI. AGV, a local robotic company in Foshan, has entered HUAWEI's workshop in the past three years.
Last week, Foshan municipal Party committee secretary Liu Yuelun, mayor Lu Yi rate of China (Guangdong) International "Internet +" Expo work group went to Beijing, Guangzhou and Shenzhen respectively to visit Baidu, Tencent, Ali, HUAWEI, Tencent and other "Internet +" giant, inviting them to Foshan. Liu Yuelun said that the transformation and development of Foshan manufacturing industry needs the strong support of Internet enterprises in technology, application and Internet thinking, while Foshan manufacturing industry has a strong strength to dock Internet enterprises. The government will conduct various forms of channels and organize local enterprises to communicate with Internet Co.
"We hope to sign the three party cooperation agreement with the Foshan municipal government and local enterprises." Internet + "new technology should be combined with the production and operation scene. It is not possible to rely on one enterprise only. We hope to find suitable enterprises in Foshan and jointly set up an innovation center, so that HUAWEI technology can reach Foshan and promote Foshan's innovation and upgrading. Chen Bin believes that through collaborative innovation, it can improve the safety of manufacturing enterprises, improve the efficiency and output value of enterprises, and even establish the standard of global promotion, which will further enhance the global competitiveness of Foshan.
Recently, Foshan has launched the "Internet +" technology special staff project, the first 51 special personnel will be in Foshan manufacturing enterprises. These special personnel from the Tencent, Baidu, Alibaba, Jingdong, Jingdong, 360, music and other well-known Internet enterprises, in the enterprise information architecture planning and design, information system construction and optimization, cloud computing and large data applications and other aspects of the rich experience. The resident enterprises will be selected in the 1000 "Internet +" demonstration enterprises which are to be supported in Foshan. The special staff will carry out the science and technology projects in the organization of the enterprises. The special funds of government science and technology will give priority and fund support under the same conditions. The first signed Foshan enterprises have the beauty group, the HVAC, the new media industry. Garden and other local enterprises in Foshan.